The Pines Shopping Centre is a well‑established and highly resilient shopping destination located in Doncaster East, a sought‑after middle‑ring Melbourne suburb characterised by an established trade area, above‑average household incomes and strong home ownership.

Anchored by major supermarkets and a discount department store, the centre offers a strong mix of fresh food, dining, essential services and everyday retail, delivering strong daily visitation and a highly functional retail offer tailored to the needs of the surrounding community.

The centre continues to evolve, with recent upgrades introducing new retailers, an expanded dining offer and refreshed ambience to enhance the overall customer experience.

A key strength of The Pines Shopping Centre is its limited competitive environment, with minimal competing retail centres within a 10‑kilometre radius, reinforcing its position as the primary shopping destination for the local catchment and supporting consistent trading performance for retailers.

With a focus on convenience, value and everyday needs, The Pines plays an important role in the local market as a reliable, community shopping hub.

Address: 181 Reynolds Rd, Doncaster East VIC 3109